The Connection between Customer Relationship Management Strategy and Customer Lifetime Value

Louise Canning, Sheena Leek, Chien Liu Chen

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Publication status	Published - 28 Nov 2007
Event	4th Research Conference on Relationship Marketing and CRM - Brussels, Belgium Duration: 28 Nov 2007 → 29 Nov 2007 http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=545

Conference	4th Research Conference on Relationship Marketing and CRM
Country/Territory	Belgium
City	Brussels
Period	28/11/07 → 29/11/07
Internet address	http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=545

Cite this

@conference{727d2bb01f42457289703108e6e1c590,

title = "The Connection between Customer Relationship Management Strategy and Customer Lifetime Value",

author = "Louise Canning and Sheena Leek and Chen, {Chien Liu}",

year = "2007",

month = nov,

day = "28",

language = "English",

note = "4th Research Conference on Relationship Marketing and CRM ; Conference date: 28-11-2007 Through 29-11-2007",

url = "http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=545",

}