Original language | English |
---|---|
Title of host publication | The SAGE Handbook of Digital Marketing |
Editors | Annmarie Hanlon, Tracy L. Tuten |
Publisher | SAGE Publications |
Chapter | 21 |
ISBN (Electronic) | 9781529786460 |
ISBN (Print) | 9781529743791 |
Publication status | Published - Aug 2022 |
The Chatbot Revolution: Companies and Consumers in a New Digital Age
Ahmed Shaalan, Marwa E. Tourky, Khaled Ibrahim
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review