Succeeding with brands on the internet

Leslie de Chernatony

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@article{e0ef9af84b59408593db0cf29e59c7ad,

title = "Succeeding with brands on the internet",

author = "{de Chernatony}, Leslie",

year = "2001",

month = feb,

day = "1",

doi = "10.1057/palgrave.bm.2540019",

language = "English",

volume = "8",

pages = "186--195",

journal = "Journal of Brand Management",

issn = "1479-1803",

publisher = "Palgrave Macmillan",

number = "3",

}