Sporting resilience during covid-19: The value co-creation process on sport live-streaming platforms

Haoyu Liu; Kim Hua Tan; Kulwant Pawar; Sining Zhang

doi:10.1007/978-981-19-1464-5_6

Sporting resilience during covid-19: The value co-creation process on sport live-streaming platforms

Haoyu Liu^*, Kim Hua Tan, Kulwant Pawar, Sining Zhang

^*Corresponding author for this work

Management

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The sports event organisers have rapidly adopted digital technologies (i.e., live streaming) in order to maintain virtual fans’ attendances and engagement in the unprecedented times of the Covid-19 crisis. The Sports Live Streaming Platforms (SLSPs) have taken center stage in broadcasting sporting events. However, the value co-creation process in the SLSPs is not clearly understood. In this paper, we aim to unpack the value co-creation process in SLSPs. A case study with China Sport, one of the most representative SLSPs in China, involving 20 in-depth semi-structured interviews was conducted. The study identified 4 types of viewers (professional player viewers, super fans viewers, room managers, and ordinary fans viewers) according to their watching intention and interactive frequency in the SLSPs. The findings show that viewers’ values are co-created by both actors (platform, streamers, other viewers, and players)’ contributions and viewers’ own engagement behaviours. This study extended theoretically the boundary of value co-creation into the context of sport live streaming platforms. Our findings help SLSPs managers and decision makers understand the viewers’ segmentation, and the process to encourage value co-creation interactions between actors and streamers so as to facilitate viewers’ continual usage.

Original language	English
Title of host publication	Supply Chain Risk and Innovation Management in “The Next Normal”
Subtitle of host publication	Proceedings of the 15th International Conference on Operations and Supply Chain Management
Editors	Xiande Zhao, Hing Kai Chan, Guojun Ji, Yinan Qi, Qian Yang, Kim Hua Tan, Yina Li
Publisher	Springer
Pages	62-71
Number of pages	10
Edition	1
ISBN (Electronic)	9789811914645
ISBN (Print)	9789811914638, 9789811914669
DOIs	https://doi.org/10.1007/978-981-19-1464-5_6
Publication status	Published - 22 Apr 2022
Event	The International Conference on Operations and Supply Chain Management (and the Strategic Supply Chain Thought Leaders Forum) - Duration: 17 Jul 2021 → 18 Jul 2021

Publication series

Name	Responsible Innovation in Industry
Publisher	Springer
ISSN (Print)	2731-4162
ISSN (Electronic)	2731-4170

Conference

Conference	The International Conference on Operations and Supply Chain Management (and the Strategic Supply Chain Thought Leaders Forum)
Abbreviated title	ICOSCM 2021
Period	17/07/21 → 18/07/21

Keywords

Value co-creation
Engagement behaviour
Sport Resilience
Value networks
Sport live streaming platforms

Access to Document

10.1007/978-981-19-1464-5_6

Cite this

Liu, H., Tan, K. H., Pawar, K., & Zhang, S. (2022). Sporting resilience during covid-19: The value co-creation process on sport live-streaming platforms. In X. Zhao, H. K. Chan, G. Ji, Y. Qi, Q. Yang, K. H. Tan, & Y. Li (Eds.), Supply Chain Risk and Innovation Management in “The Next Normal”: Proceedings of the 15th International Conference on Operations and Supply Chain Management (1 ed., pp. 62-71). (Responsible Innovation in Industry). Springer. https://doi.org/10.1007/978-981-19-1464-5_6

Liu, Haoyu ; Tan, Kim Hua ; Pawar, Kulwant et al. / Sporting resilience during covid-19 : The value co-creation process on sport live-streaming platforms. Supply Chain Risk and Innovation Management in “The Next Normal”: Proceedings of the 15th International Conference on Operations and Supply Chain Management. editor / Xiande Zhao ; Hing Kai Chan ; Guojun Ji ; Yinan Qi ; Qian Yang ; Kim Hua Tan ; Yina Li. 1. ed. Springer, 2022. pp. 62-71 (Responsible Innovation in Industry).

@inproceedings{64673ad0e6174c88ba22fe822fd34fc5,

title = "Sporting resilience during covid-19: The value co-creation process on sport live-streaming platforms",

abstract = "The sports event organisers have rapidly adopted digital technologies (i.e., live streaming) in order to maintain virtual fans{\textquoteright} attendances and engagement in the unprecedented times of the Covid-19 crisis. The Sports Live Streaming Platforms (SLSPs) have taken center stage in broadcasting sporting events. However, the value co-creation process in the SLSPs is not clearly understood. In this paper, we aim to unpack the value co-creation process in SLSPs. A case study with China Sport, one of the most representative SLSPs in China, involving 20 in-depth semi-structured interviews was conducted. The study identified 4 types of viewers (professional player viewers, super fans viewers, room managers, and ordinary fans viewers) according to their watching intention and interactive frequency in the SLSPs. The findings show that viewers{\textquoteright} values are co-created by both actors (platform, streamers, other viewers, and players){\textquoteright} contributions and viewers{\textquoteright} own engagement behaviours. This study extended theoretically the boundary of value co-creation into the context of sport live streaming platforms. Our findings help SLSPs managers and decision makers understand the viewers{\textquoteright} segmentation, and the process to encourage value co-creation interactions between actors and streamers so as to facilitate viewers{\textquoteright} continual usage.",

keywords = "Value co-creation, Engagement behaviour, Sport Resilience, Value networks, Sport live streaming platforms",

author = "Haoyu Liu and Tan, {Kim Hua} and Kulwant Pawar and Sining Zhang",

year = "2022",

month = apr,

day = "22",

doi = "10.1007/978-981-19-1464-5_6",

language = "English",

isbn = "9789811914638",

series = "Responsible Innovation in Industry",

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pages = "62--71",

editor = "Xiande Zhao and Chan, {Hing Kai} and Guojun Ji and Yinan Qi and Qian Yang and Tan, {Kim Hua} and Yina Li",

booktitle = "Supply Chain Risk and Innovation Management in “The Next Normal”",

edition = "1",

note = "The International Conference on Operations and Supply Chain Management (and the Strategic Supply Chain Thought Leaders Forum), ICOSCM 2021 ; Conference date: 17-07-2021 Through 18-07-2021",

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Liu, H, Tan, KH, Pawar, K & Zhang, S 2022, Sporting resilience during covid-19: The value co-creation process on sport live-streaming platforms. in X Zhao, HK Chan, G Ji, Y Qi, Q Yang, KH Tan & Y Li (eds), Supply Chain Risk and Innovation Management in “The Next Normal”: Proceedings of the 15th International Conference on Operations and Supply Chain Management. 1 edn, Responsible Innovation in Industry, Springer, pp. 62-71, The International Conference on Operations and Supply Chain Management (and the Strategic Supply Chain Thought Leaders Forum), 17/07/21. https://doi.org/10.1007/978-981-19-1464-5_6

Sporting resilience during covid-19: The value co-creation process on sport live-streaming platforms. / Liu, Haoyu; Tan, Kim Hua; Pawar, Kulwant et al.
Supply Chain Risk and Innovation Management in “The Next Normal”: Proceedings of the 15th International Conference on Operations and Supply Chain Management. ed. / Xiande Zhao; Hing Kai Chan; Guojun Ji; Yinan Qi; Qian Yang; Kim Hua Tan; Yina Li. 1. ed. Springer, 2022. p. 62-71 (Responsible Innovation in Industry).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Sporting resilience during covid-19

T2 - The International Conference on Operations and Supply Chain Management (and the Strategic Supply Chain Thought Leaders Forum)

AU - Liu, Haoyu

AU - Tan, Kim Hua

AU - Pawar, Kulwant

AU - Zhang, Sining

PY - 2022/4/22

Y1 - 2022/4/22

N2 - The sports event organisers have rapidly adopted digital technologies (i.e., live streaming) in order to maintain virtual fans’ attendances and engagement in the unprecedented times of the Covid-19 crisis. The Sports Live Streaming Platforms (SLSPs) have taken center stage in broadcasting sporting events. However, the value co-creation process in the SLSPs is not clearly understood. In this paper, we aim to unpack the value co-creation process in SLSPs. A case study with China Sport, one of the most representative SLSPs in China, involving 20 in-depth semi-structured interviews was conducted. The study identified 4 types of viewers (professional player viewers, super fans viewers, room managers, and ordinary fans viewers) according to their watching intention and interactive frequency in the SLSPs. The findings show that viewers’ values are co-created by both actors (platform, streamers, other viewers, and players)’ contributions and viewers’ own engagement behaviours. This study extended theoretically the boundary of value co-creation into the context of sport live streaming platforms. Our findings help SLSPs managers and decision makers understand the viewers’ segmentation, and the process to encourage value co-creation interactions between actors and streamers so as to facilitate viewers’ continual usage.

AB - The sports event organisers have rapidly adopted digital technologies (i.e., live streaming) in order to maintain virtual fans’ attendances and engagement in the unprecedented times of the Covid-19 crisis. The Sports Live Streaming Platforms (SLSPs) have taken center stage in broadcasting sporting events. However, the value co-creation process in the SLSPs is not clearly understood. In this paper, we aim to unpack the value co-creation process in SLSPs. A case study with China Sport, one of the most representative SLSPs in China, involving 20 in-depth semi-structured interviews was conducted. The study identified 4 types of viewers (professional player viewers, super fans viewers, room managers, and ordinary fans viewers) according to their watching intention and interactive frequency in the SLSPs. The findings show that viewers’ values are co-created by both actors (platform, streamers, other viewers, and players)’ contributions and viewers’ own engagement behaviours. This study extended theoretically the boundary of value co-creation into the context of sport live streaming platforms. Our findings help SLSPs managers and decision makers understand the viewers’ segmentation, and the process to encourage value co-creation interactions between actors and streamers so as to facilitate viewers’ continual usage.

KW - Value co-creation

KW - Engagement behaviour

KW - Sport Resilience

KW - Value networks

KW - Sport live streaming platforms

U2 - 10.1007/978-981-19-1464-5_6

DO - 10.1007/978-981-19-1464-5_6

M3 - Conference contribution

SN - 9789811914638

SN - 9789811914669

T3 - Responsible Innovation in Industry

SP - 62

EP - 71

BT - Supply Chain Risk and Innovation Management in “The Next Normal”

A2 - Zhao, Xiande

A2 - Chan, Hing Kai

A2 - Ji, Guojun

A2 - Qi, Yinan

A2 - Yang, Qian

A2 - Tan, Kim Hua

A2 - Li, Yina

PB - Springer

Y2 - 17 July 2021 through 18 July 2021

ER -

Liu H, Tan KH, Pawar K, Zhang S. Sporting resilience during covid-19: The value co-creation process on sport live-streaming platforms. In Zhao X, Chan HK, Ji G, Qi Y, Yang Q, Tan KH, Li Y, editors, Supply Chain Risk and Innovation Management in “The Next Normal”: Proceedings of the 15th International Conference on Operations and Supply Chain Management. 1 ed. Springer. 2022. p. 62-71. (Responsible Innovation in Industry). Epub 2022 Apr 21. doi: 10.1007/978-981-19-1464-5_6

Sporting resilience during covid-19: The value co-creation process on sport live-streaming platforms

Abstract

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Keywords

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