Social Customer Relationship Management in the Hospitality Industry

Business & Economics

• Hospitality Industry 100%
• Customer Relationship Management 96%
• Social Media 81%
• Hotels 79%
• Organizational Culture 65%
• Profitability 62%
• Social Media Marketing 61%
• Travel Industry 61%
• Communication Theory 60%
• Social Networking Sites 56%
• Business Growth 55%
• Co-creation 53%
• Advisors 52%
• Marketing Communications 51%
• Senior Managers 49%
• Readiness 48%
• Tourism Industry 43%
• Management Strategy 43%
• In-depth Interviews 43%
• Manufacturing Sector 42%
• Marketing Strategy 40%
• Factors 16%