Researching trust in tourism: methodological issues and associated concerns

Mark Saunders, Fergus Lyon, Guido M. Möllering

    Research output: Chapter in Book/Report/Conference proceedingChapter

    9 Citations (Scopus)
    3 Downloads (Pure)

    Abstract

    This chapter offers insights regarding practical concerns and associated issues when selecting methods for empirical trust research in tourism development and planning. Following discussion of the varied nature of trust and the importance of clear conceptualisation, concerns and issues associated with quantitative, qualitative, multiple and mixed methods designs are considered. These highlight the importance of fit between trust conceptualisation, researchers’ ontological and epistemological beliefs and method or methods adopted. They also emphasise the importance within quantitative research of establishing a trust scale’s derivation; and within qualitative research of assessing the appropriateness of the data collection technique to the research question.
    Original languageEnglish
    Title of host publicationTrust, Tourism Development and Planning
    Place of PublicationLondon
    PublisherRoutledge
    Pages168
    Number of pages179
    Edition1
    ISBN (Print)9780415826013
    Publication statusPublished - 2 Sept 2014

    Fingerprint

    Dive into the research topics of 'Researching trust in tourism: methodological issues and associated concerns'. Together they form a unique fingerprint.

    Cite this