Original language | English |
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Pages (from-to) | 2-9 |
Number of pages | 8 |
Journal | International Journal of Sports Marketing and Sponsorship |
Volume | 15 |
Issue number | 4 |
DOIs | |
Publication status | Published - 1 Apr 2014 |
ASJC Scopus subject areas
- Business and International Management
- Finance
- Marketing