Abstract
This work presents an overview of how poverty and austerity intersect, how markets, marketing and CSR might be implicated in this and why these issues are relevant to marketing and consumer ethics scholars. Here, we trace the evolution of, and interconnections between, poverty and austerity politics, reflecting critically on their increasingly pervasive and enduring impacts on individuals, markets and society. We also propose areas for further research that marketing ethics and consumption scholars can pursue in the future.
Original language | English |
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Pages | 1 |
Publication status | Published - Apr 2023 |
Event | 9th International Symposium on Marketing Ethics and Corporate Social Responsibility - Clifton Hill House, University of Bristol, Bristol, United Kingdom Duration: 16 Apr 2023 → 18 Apr 2023 |
Conference
Conference | 9th International Symposium on Marketing Ethics and Corporate Social Responsibility |
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Country/Territory | United Kingdom |
City | Bristol |
Period | 16/04/23 → 18/04/23 |
Keywords
- marketing ethics
- poverty
- food insecurity
- CSR
ASJC Scopus subject areas
- Marketing