Poverty, austerity and why marketing and consumption ethics scholars should care

Caroline Moraes, Morven G. McEachern, Deirdre O'Loughlin

Research output: Contribution to conference (unpublished)Abstractpeer-review

Abstract

This work presents an overview of how poverty and austerity intersect, how markets, marketing and CSR might be implicated in this and why these issues are relevant to marketing and consumer ethics scholars. Here, we trace the evolution of, and interconnections between, poverty and austerity politics, reflecting critically on their increasingly pervasive and enduring impacts on individuals, markets and society. We also propose areas for further research that marketing ethics and consumption scholars can pursue in the future.
Original languageEnglish
Pages1
Publication statusPublished - Apr 2023
Event9th International Symposium on Marketing Ethics and Corporate Social Responsibility - Clifton Hill House, University of Bristol, Bristol, United Kingdom
Duration: 16 Apr 202318 Apr 2023

Conference

Conference9th International Symposium on Marketing Ethics and Corporate Social Responsibility
Country/TerritoryUnited Kingdom
CityBristol
Period16/04/2318/04/23

Keywords

  • marketing ethics
  • poverty
  • food insecurity
  • CSR

ASJC Scopus subject areas

  • Marketing

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