Original language | English |
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Pages (from-to) | 44-53 |
Number of pages | 10 |
Journal | Journal of Advertising Research |
Volume | 49 |
Issue number | 1 |
DOIs | |
Publication status | Published - 1 Jan 2009 |
Next-Generation Mobile Marketing: How Young Consumers React to "Bluetooth-Enabled" Advertising
Sheena Leek, George Christodoulides
Research output: Contribution to journal › Article