New Consumption Communities and the Re-Enabling of 21st Century Consumers (eds B Cova, R Kozinets & A Shankar)

Isabelle Szmigin, Marylyn Carrigan, Caroline Moraes

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationConsumer Tribes: Theory, Practice and Prospects
Publication statusPublished - 1 Jan 2007

Cite this