Original language | English |
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Title of host publication | Consumer Tribes: Theory, Practice and Prospects |
Publication status | Published - 1 Jan 2007 |
New Consumption Communities and the Re-Enabling of 21st Century Consumers (eds B Cova, R Kozinets & A Shankar)
Isabelle Szmigin, Marylyn Carrigan, Caroline Moraes
Research output: Chapter in Book/Report/Conference proceeding › Chapter