Nation Branding: A Critical Appraisal of Incredible India

F. Kerrigan, J. Shivanandan, A.-M. Hede

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TY - JOUR

T1 - Nation Branding: A Critical Appraisal of Incredible India

AU - Kerrigan, F.

AU - Shivanandan, J.

AU - Hede, A.-M.

PY - 2012

Y1 - 2012

UR - http://www.scopus.com/inward/record.url?eid=2-s2.0-84866296053&partnerID=MN8TOARS

U2 - 10.1177/0276146712445788

DO - 10.1177/0276146712445788

M3 - Article

SN - 0276-1467

JO - Journal of Macromarketing

JF - Journal of Macromarketing

ER -