Media Multitasking at Home:: A Video Observation Study of Concurrent TV and Mobile Device Usage

Jacob M. Rigby; Duncan P. Brumby; Sandy J. J. Gould; Anna L. Cox

doi:10.1145/3077548.3077560

Media Multitasking at Home: A Video Observation Study of Concurrent TV and Mobile Device Usage

Jacob M. Rigby, Duncan P. Brumby, Sandy J. J. Gould, Anna L. Cox

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

20 Citations (Scopus)

175 Downloads (Pure)

Abstract

Increasingly people interact with their mobile devices while watching television. We evolve an understanding of this kind of everyday media multitasking behaviour through an analysis of video data. In our study, four households were recorded watching television over three evenings. We analysed 55 hours of footage in which participants were watching the TV. We found that mobile device habits were highly variable between participants during this time, ranging from 0% to 23% of the time that the TV was on. To help us understand this variability, participants completed the Media Multitasking Index (MMI) questionnaire. Results showed that participants with a higher MMI score used their mobile device more while watching TV at home. We also saw evidence that the TV was being used as a hub in the home: multiple people were often present when the time the TV was on, providing a background for other household activities. We argue that video analysis can give valuable insights into media multitasking in the home.

Original language	English
Title of host publication	Proceedings of the ACM International Conference on Interactive Experiences for TV and Online Video (TVX '17)
Publisher	Association for Computing Machinery
Pages	3-10
Number of pages	8
ISBN (Print)	978-1-4503-4529-3
DOIs	https://doi.org/10.1145/3077548.3077560
Publication status	Published - 14 Jun 2017
Event	ACM International Conference on Interactive Experiences for Television and Online Video (TVX '17) - Hilversum, Netherlands Duration: 14 Jun 2017 → 16 Jun 2017

Conference

Conference	ACM International Conference on Interactive Experiences for Television and Online Video (TVX '17)
Country/Territory	Netherlands
City	Hilversum
Period	14/06/17 → 16/06/17

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10.1145/3077548.3077560Licence: None: All rights reserved

MediaMultitasking
"© Rigby et al.| ACM {2017}. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in TVX '17 Proceedings of the 2017 ACM International Conference on Interactive Experiences for TV and Online Video, http://dx.doi.org/10.1145/3077548.3077560"
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http://dl.acm.org/citation.cfm?doid=3077548.3077560Licence: None: All rights reserved

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@inproceedings{428d6fec2b9e47af8205402fee467447,

title = "Media Multitasking at Home:: A Video Observation Study of Concurrent TV and Mobile Device Usage",

abstract = "Increasingly people interact with their mobile devices while watching television. We evolve an understanding of this kind of everyday media multitasking behaviour through an analysis of video data. In our study, four households were recorded watching television over three evenings. We analysed 55 hours of footage in which participants were watching the TV. We found that mobile device habits were highly variable between participants during this time, ranging from 0% to 23% of the time that the TV was on. To help us understand this variability, participants completed the Media Multitasking Index (MMI) questionnaire. Results showed that participants with a higher MMI score used their mobile device more while watching TV at home. We also saw evidence that the TV was being used as a hub in the home: multiple people were often present when the time the TV was on, providing a background for other household activities. We argue that video analysis can give valuable insights into media multitasking in the home.",

author = "Rigby, {Jacob M.} and Brumby, {Duncan P.} and Gould, {Sandy J. J.} and Cox, {Anna L.}",

year = "2017",

month = jun,

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doi = "10.1145/3077548.3077560",

language = "English",

isbn = "978-1-4503-4529-3",

pages = "3--10",

booktitle = "Proceedings of the ACM International Conference on Interactive Experiences for TV and Online Video (TVX '17)",

publisher = "Association for Computing Machinery ",

note = "ACM International Conference on Interactive Experiences for Television and Online Video (TVX '17) ; Conference date: 14-06-2017 Through 16-06-2017",

}

Rigby, JM, Brumby, DP, Gould, SJJ & Cox, AL 2017, Media Multitasking at Home: A Video Observation Study of Concurrent TV and Mobile Device Usage. in Proceedings of the ACM International Conference on Interactive Experiences for TV and Online Video (TVX '17). Association for Computing Machinery , pp. 3-10, ACM International Conference on Interactive Experiences for Television and Online Video (TVX '17), Hilversum, Netherlands, 14/06/17. https://doi.org/10.1145/3077548.3077560

Media Multitasking at Home: A Video Observation Study of Concurrent TV and Mobile Device Usage. / Rigby, Jacob M.; Brumby, Duncan P.; Gould, Sandy J. J. et al.
Proceedings of the ACM International Conference on Interactive Experiences for TV and Online Video (TVX '17). Association for Computing Machinery , 2017. p. 3-10.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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T1 - Media Multitasking at Home:

T2 - ACM International Conference on Interactive Experiences for Television and Online Video (TVX '17)

AU - Rigby, Jacob M.

AU - Brumby, Duncan P.

AU - Gould, Sandy J. J.

AU - Cox, Anna L.

PY - 2017/6/14

Y1 - 2017/6/14

N2 - Increasingly people interact with their mobile devices while watching television. We evolve an understanding of this kind of everyday media multitasking behaviour through an analysis of video data. In our study, four households were recorded watching television over three evenings. We analysed 55 hours of footage in which participants were watching the TV. We found that mobile device habits were highly variable between participants during this time, ranging from 0% to 23% of the time that the TV was on. To help us understand this variability, participants completed the Media Multitasking Index (MMI) questionnaire. Results showed that participants with a higher MMI score used their mobile device more while watching TV at home. We also saw evidence that the TV was being used as a hub in the home: multiple people were often present when the time the TV was on, providing a background for other household activities. We argue that video analysis can give valuable insights into media multitasking in the home.

AB - Increasingly people interact with their mobile devices while watching television. We evolve an understanding of this kind of everyday media multitasking behaviour through an analysis of video data. In our study, four households were recorded watching television over three evenings. We analysed 55 hours of footage in which participants were watching the TV. We found that mobile device habits were highly variable between participants during this time, ranging from 0% to 23% of the time that the TV was on. To help us understand this variability, participants completed the Media Multitasking Index (MMI) questionnaire. Results showed that participants with a higher MMI score used their mobile device more while watching TV at home. We also saw evidence that the TV was being used as a hub in the home: multiple people were often present when the time the TV was on, providing a background for other household activities. We argue that video analysis can give valuable insights into media multitasking in the home.

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Media Multitasking at Home: A Video Observation Study of Concurrent TV and Mobile Device Usage

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