Media Multitasking at Home: A Video Observation Study of Concurrent TV and Mobile Device Usage

Jacob M. Rigby, Duncan P. Brumby, Sandy J. J. Gould, Anna L. Cox

Research output: Chapter in Book/Report/Conference proceedingConference contribution

20 Citations (Scopus)
121 Downloads (Pure)

Abstract

Increasingly people interact with their mobile devices while watching television. We evolve an understanding of this kind of everyday media multitasking behaviour through an analysis of video data. In our study, four households were recorded watching television over three evenings. We analysed 55 hours of footage in which participants were watching the TV. We found that mobile device habits were highly variable between participants during this time, ranging from 0% to 23% of the time that the TV was on. To help us understand this variability, participants completed the Media Multitasking Index (MMI) questionnaire. Results showed that participants with a higher MMI score used their mobile device more while watching TV at home. We also saw evidence that the TV was being used as a hub in the home: multiple people were often present when the time the TV was on, providing a background for other household activities. We argue that video analysis can give valuable insights into media multitasking in the home.
Original languageEnglish
Title of host publicationProceedings of the ACM International Conference on Interactive Experiences for TV and Online Video (TVX '17)
PublisherAssociation for Computing Machinery
Pages3-10
Number of pages8
ISBN (Print)978-1-4503-4529-3
DOIs
Publication statusPublished - 14 Jun 2017
EventACM International Conference on Interactive Experiences for Television and Online Video (TVX '17) - Hilversum, Netherlands
Duration: 14 Jun 201716 Jun 2017

Conference

ConferenceACM International Conference on Interactive Experiences for Television and Online Video (TVX '17)
Country/TerritoryNetherlands
CityHilversum
Period14/06/1716/06/17

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