Marketing Integration Decisions, Intermediate Goals and Market Expansion in Horizontal Acquisitions: How Marketing Fit Moderates the Relationships on Intermediate Goals

Florian Bauer, Marcella Rothermel, Shlomo Y. Tarba*, Ahmad Arslan, Borislav Uzelac

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

3 Citations (Scopus)

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