Abstract
The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice.
The editors' introduction provides an overview of the literature included in the set as well as identifying directions for future research.
The editors' introduction provides an overview of the literature included in the set as well as identifying directions for future research.
| Original language | English |
|---|---|
| Place of Publication | London |
| Publisher | SAGE Publications |
| ISBN (Print) | 9781446208106 |
| Publication status | Published - 2012 |