Marketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework

Hannan Amoozad Mahdiraji*, Hojatallah Sharifpour Arabi, Demetris Vrontis

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Marketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework'. Together they form a unique fingerprint.

Business & Economics