Leisure and Tourism Services and the Older Innovator

Isabelle Szmigin, Marylyn Carrigan

Research output: Contribution to journalArticle

14 Citations (Scopus)


In the light of changing demographics this article seeks to identify whether 'older' consumers are innovative in their consumption behaviour A domain specific scale is used among up-market consumers for leisure and tourism services. This scale has been extensively applied to consumers to identify predisposition towards innovative behaviour for specific products and services. A postal survey identified 'older' consumers as having a relatively high level of domain specific innovativeness. The authors suggest that as people age they do not necessarily become less interested in consumption and it is a mistake to ignore or alienate such a potentially lucrative market.
Original languageEnglish
Pages (from-to)113-119
Number of pages7
JournalThe Service Industries Journal
Issue number3
Publication statusPublished - 1 Jul 2001


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