Translated title of the contribution | Strategic pricing in the cultural industries |
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Original language | Italian |
Title of host publication | Un marketing per la cultura |
Place of Publication | Milano |
Publisher | Franco Angeli Edizioni |
Pages | 162-175 |
Number of pages | 13 |
ISBN (Print) | 8846467086 |
Publication status | Published - 2005 |
Keywords
- price discrimination
- Price elasticity
- cultural management