Investigating Key Antecedents and Outcomes of Employee-based Brand Equity

Keyphrases

• Employee-based Brand Equity 100%
• Cognitive Psychology 25%
• Service Employees 25%
• Customer Orientation 25%
• Social Identity Theory 25%
• Customer-based Brand Equity 25%
• Stakeholder Perceptions 25%
• Brand Value 25%
• Leadership Behavior 25%
• Internal Stakeholders 25%
• Knowledge Identification 25%
• Citizenship Behavior 25%
• Employee Responses 25%
• Brand Identification 25%
• Brand Knowledge 25%
• Internal Brand 25%
• Brand Assets 25%
• Brand Leadership 25%

Psychology

• Cognitive Psychology 100%
• Social Identity Theory 100%

Social Sciences

• Brand Equity 100%
• Customer-Orientation 20%
• Wealth 20%
• Social Identity Theory 20%
• Cognitive Psychology 20%