How Do Different Service Employees Deliver the Brand to Consumers? An Abstract

Achilleas Boukis*, Kostas Kaminakis, Avraam Papastathopoulos, Khanyapuss Punjaisri, John Balmer

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

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Business & Economics