Original language | English |
---|---|
Title of host publication | The SAGE Handbook of International Marketing |
Publisher | SAGE Publications |
Pages | 288-302 |
Number of pages | 15 |
ISBN (Electronic) | 9780857021007 |
ISBN (Print) | 9781412934282 |
DOIs | |
Publication status | Published - 1 Jan 2009 |
ASJC Scopus subject areas
- General Social Sciences