Fuzzy products

Anthony Heyes*, Steve Martin

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

A fuzzy product (FP) has characteristics specified only imprecisely at time of sale. Building fuzziness into its product gives a firm flexibility to exploit favorable supply opportunities that arise between sale and delivery, and so reduce expected costs. While increased competition reduces price, the effect on fuzziness is ambiguous. Socially-optimal fuzziness is characterized. Firms provide goods that are too fuzzy compared to first-best, though entry serves to correct this inefficiency for certain types of goods. Considering competition with a niche good, a FP sells for a lower price, although it captures a larger market share and is more profitable.

Original languageEnglish
Pages (from-to)1-9
Number of pages9
JournalInternational Journal of Industrial Organization
Volume45
DOIs
Publication statusPublished - 1 Mar 2016

Bibliographical note

Publisher Copyright:
© 2015 Published by Elsevier B.V.

Keywords

  • Contracting
  • Experience goods
  • Horizontal differentiation
  • Monopolistic competition

ASJC Scopus subject areas

  • Industrial relations
  • Aerospace Engineering
  • Economics and Econometrics
  • Economics, Econometrics and Finance (miscellaneous)
  • Strategy and Management
  • Industrial and Manufacturing Engineering

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