From puffery to penalties: A historical analysis of US masked marketing public policy concerns

A. Pressey, M. Tadajewski, F. Kerrigan, M. Piacentini, R.D. Petty

Research output: Contribution to journal › Article

Original language	English
Journal	Journal of Historical Research in Marketing
DOIs	https://doi.org/10.1108/17557501311293334
Publication status	Published - 2013

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