Existential Isolation…Press Play to Escape

Scott Jones*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


While consumer research has frequently visited the fantastical search for escape from everyday life, this story (part autoethnographic, part fiction – all the characters and incidents are the author’s creation) documents a solo consumer’s spirited desire to escape from beyond what quotidian life affords, and society’s sometimes unwelcome gaze, in a more sombre and hermit form than has previously been explored. The story plays on immersion, narrative transportation and parasocial imaginings around a prolonged binge-watch marathon and coping with the existential isolation, a resource in constant need of replenishment.

Original languageEnglish
Pages (from-to)203-210
Number of pages8
JournalMarketing Theory
Issue number2
Publication statusPublished - 1 Jun 2020

Bibliographical note

Publisher Copyright:
© The Author(s) 2019.


  • Binge-watching
  • escapism
  • introspection
  • narrative transportation
  • solo consumption
  • tribes

ASJC Scopus subject areas

  • Marketing


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