Abstract
This chapter aims to surface one of the distinguishing features of many corporate universities (CUs) - the development and growth of new institutions through experimentation and evolution. Barclays University is rightly well known for its scale and ambition. Barclays University uses the acronym ‘bu’ as part of its logo and identity. There is an unusually strong emphasis on learning per se. The CU is organized around a number of ‘metro centres’ in cities around the country, a publicly accessible website, and a strong branding focus. The metro centres are found above existing branches, making use of buildings that the group already owns and maintains. The website offers employees news, information, booking services, self-assessment tools, career advice, and summaries of the six ‘Barclays behaviours’ that underpin training for self development: drive performance; build pride and passion; delight customers; grow talent and capability; execute at speed; and protect and enhance our reputation.
| Original language | English |
|---|---|
| Title of host publication | Handbook of Corporate University Development |
| Subtitle of host publication | Managing Strategic Learning Initiatives in Public and Private Domains |
| Publisher | Taylor and Francis |
| Pages | 71-81 |
| Number of pages | 11 |
| ISBN (Electronic) | 9781351156837 |
| ISBN (Print) | 9780815389392 |
| DOIs | |
| Publication status | Published - 1 Jan 2017 |
Bibliographical note
Publisher Copyright:© Rob Paton, Geoff Peters, John Storey and Scott Taylor 2005.
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business,Management and Accounting
- General Social Sciences