Does adding reinforcement of implementation intentions support behaviour change?

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It has been suggested that implementation intentions could help people to translate intentions into action and help them form a new habit by repeating their behavioural action consistently. However, implementation intentions remain underused. Previous studies have used reminders to strengthen implementation intentions. However, this could lead to dependency towards the reminders and hinder automaticity. So, in this experiment, we have tried a different approach by conducting a 4-week study to investigate the impact of reinforcement on implementation intentions for reporting daily mood. Unlike reminders sent when the action happens, our reinforcements were sent in advance to remind people of their implementation intentions. Our findings suggest that adding reinforcements leads to better compliance but not necessarily increased automaticity. The reinforcements also help people to remember their implementation intentions.

Original languageEnglish
Title of host publicationProceedings of the 32nd International BCS Human Computer Interaction Conference (HCI 2018)
EditorsRaymond Bond, Maurice Mulvenna, Jonathan Wallace, Michaela Black
PublisherBCS, The Chartered Institute for IT
Number of pages11
Publication statusPublished - 4 Jul 2018
Event32nd International BCS Human Computer Interaction Conference, HCI 2018 - Belfast, United Kingdom
Duration: 4 Jul 20186 Jul 2018

Publication series

NameElectronic Workshops in Computing (eWiC)
ISSN (Electronic)1477-9358


Conference32nd International BCS Human Computer Interaction Conference, HCI 2018
Country/TerritoryUnited Kingdom


  • Behaviour change intervention
  • Habit formation
  • Implementation intentions

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Human-Computer Interaction
  • Artificial Intelligence


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