TY - JOUR
T1 - Developing sustainable competitive advantages from the lens of resource-based view
T2 - evidence from IT sector of an emerging economy
AU - Kamardi, Aliasghar Abbasi
AU - Mahdiraji, Hannan Amoozad
AU - Masoumi, Samira
AU - Jafari-Sadeghi, Vahid
PY - 2022/12/25
Y1 - 2022/12/25
N2 - The present study examines the IT industry’s sustainable competitive advantages (CAs) from a resource-based view (RBV). Therefore, a list of CAs in three areas of the triple bottom line (TBL), including economic, social, and environmental, are extracted by thoroughly studying the relevant literature. These attributes are then evaluated by small and medium enterprises (SMEs) managers in the IT sector by implementing a Multi-level hybrid Decision-Making approach. This step employs a modified Delphi technique combined with linguistic z-numbers. Further, by reviewing the literature, the list of intangible resources is counted, and the importance of these resources is measured via the linguistic z-number BWM (Best Worst Method). Finally, the degree of the controllability of critical CAs is prioritised by z-number TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) and then classified found on the resources. Consequently, different classes are discussed, and appropriate strategies for dealing with each are presented.
AB - The present study examines the IT industry’s sustainable competitive advantages (CAs) from a resource-based view (RBV). Therefore, a list of CAs in three areas of the triple bottom line (TBL), including economic, social, and environmental, are extracted by thoroughly studying the relevant literature. These attributes are then evaluated by small and medium enterprises (SMEs) managers in the IT sector by implementing a Multi-level hybrid Decision-Making approach. This step employs a modified Delphi technique combined with linguistic z-numbers. Further, by reviewing the literature, the list of intangible resources is counted, and the importance of these resources is measured via the linguistic z-number BWM (Best Worst Method). Finally, the degree of the controllability of critical CAs is prioritised by z-number TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) and then classified found on the resources. Consequently, different classes are discussed, and appropriate strategies for dealing with each are presented.
KW - Sustainable competitive advantage
KW - resource-based view
KW - linguistic z-numbers
KW - BWM
KW - TOPSIS
KW - modified delphi
U2 - 10.1080/0965254X.2022.2160485
DO - 10.1080/0965254X.2022.2160485
M3 - Article
SN - 0965-254X
JO - Journal of Strategic Marketing
JF - Journal of Strategic Marketing
ER -