Developing Local Brands in the Red Meat Industry: In the Age of 'Super Supermarkets' can Localised Branding bring about Sustained Returns?

Research output: Contribution to conference (unpublished) › Paper

Conference	BAM 2005
Period	1/01/05 → …

Cite this

@conference{318a2f944d77482e8112fc03235adefa,

title = "Developing Local Brands in the Red Meat Industry: In the Age of 'Super Supermarkets' can Localised Branding bring about Sustained Returns?",

author = "Andrew Cox and Daniel Chicksand",

year = "2005",

month = jan,

day = "1",

language = "English",

note = "BAM 2005 ; Conference date: 01-01-2005",

}