Abstract
Development, modernity, and industrialization became dominant themes in corporate advertising in Africa in the 19503 and remained prevalent through the following two decades while many African nations were gaining independence. British businesses operating there created a publicity strategy that couched their presence in less developed countries in terms of a commitment and a positive contribution to the progress of the new states. Eventually, British companies tried to "Africanize" their corporate image through these campaigns.
| Original language | English |
|---|---|
| Pages (from-to) | 59-86 |
| Number of pages | 28 |
| Journal | Business History Review |
| Volume | 81 |
| Issue number | 1 |
| Publication status | Published - 1 Mar 2007 |