| Original language | English |
|---|---|
| Journal | Qualitative Market Research: an International Journal |
| Volume | 1 |
| Issue number | 2 |
| Publication status | Published - 1998 |
Concept testing an unfamiliar fish
Sheena Leek, Gordon Foxall, Sarah Maddock
Research output: Contribution to journal › Article › peer-review
8
Citations
(Scopus)