| Original language | English |
|---|---|
| Title of host publication | International Business |
| Publisher | Pearson |
| Edition | Seventh |
| ISBN (Electronic) | 978-1292064390 |
| ISBN (Print) | 1292064390 |
| Publication status | Published - 13 Dec 2016 |
Bibliographical note
Lead author for multiple case studies: US manufacturing: from China to Mexico (Ch. 2); Worrying times for Singapore’s SMEs (Ch. 2); R&D at Hewlett-Packard (Ch. 3); Greece: third (bailout) time lucky (Ch. 4); The collective culture of the John Lewis Partnership (Ch. 5); China 2015: the start of the next global economic meltdown? (Ch. 7); End of an era: the Goodyear plant closure (Ch. 12); Adidas: promoting a global sports brand (Ch. 13); Primark: putting global stakeholders first (Ch. 14); Intel Effect (Ch. 15); Financial transparency at Siemens (Ch. 16); and VW scandal (Ch. 17).This is mentioned in acknowledgments of the book.