| Original language | English |
|---|---|
| Title of host publication | Transculturalism and business in the BRIC states: a handbook |
| Editors | Yvette Sánchez, Claudia Franziska Brühwiler |
| Place of Publication | Farnham |
| Publisher | Gower |
| Pages | 131-150 |
| Number of pages | 20 |
| ISBN (Print) | 978-1-4724-4401-1 |
| Publication status | Published - 2015 |
BRIC foundations: new kids on the block and the implications for transcultural communication: Transculturalism and business in the BRIC states: a handbook
Martin Müller, Corinne Pernet
Research output: Chapter in Book/Report/Conference proceeding › Chapter