Brand management in mergers and acquisitions: Emerging market multinationals venturing into advanced economies

Keyphrases

• Mergers and Acquisitions 100%
• Brand Management 100%
• Advanced Economies 100%
• Emerging Market multinationals 100%
• Emerging Growth Companies 57%
• Management Strategy 28%
• Product Level 28%
• Acquirers 28%
• Chinese Companies 28%
• Post-acquisition Integration 28%
• Cross-border Acquisitions 28%
• Cross-border Mergers 28%
• Corporate Brand 28%
• Brand Portfolio 28%
• Country-of-origin Image 28%
• Germany 14%
• Storytelling 14%
• Dynamic Process 14%
• Emerging Economies 14%
• Organizational Level 14%
• Multi-level Perspective 14%
• Design Methodology 14%
• Brand Strategy 14%
• Qualitative Research Methods 14%
• Post-acquisition 14%
• Practical Guidelines 14%
• Combined Influence 14%
• Multiple Case Study Approach 14%
• Company Level 14%
• Strategic Assets 14%

Economics, Econometrics and Finance

• Emerging Economies 100%
• Merger 100%
• Brand Management 100%
• Brand Architecture 57%
• Management Strategy 28%
• Narrative Method 14%

Social Sciences

• Emerging Market 100%
• Brand Management 100%
• Chinese 57%
• Country of Origin 28%
• Management Strategy 28%
• Germany 14%
• German 14%
• Narrative Method 14%
• Qualitative Research Method 14%
• Design Methodology 14%