Original language | English |
---|---|
Title of host publication | The Marketing Book |
Publication status | Published - 1 Jan 2002 |
Brand building
Leslie de Chernatony, MJ Baker
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Leslie de Chernatony, MJ Baker
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Original language | English |
---|---|
Title of host publication | The Marketing Book |
Publication status | Published - 1 Jan 2002 |