Be who you want to be: Branding, identity and the desire for authenticity

Christopher Land^*, Scott Taylor

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Branded Lives
Subtitle of host publication	The Production and Consumption of Meaning at Work
Publisher	Edward Elgar Publishing Ltd.
Pages	35-56
Number of pages	22
ISBN (Print)	9781849800921
Publication status	Published - 2011

ASJC Scopus subject areas

@inbook{c4ce684cf2d842fcb55625315fd344fc,

title = "Be who you want to be: Branding, identity and the desire for authenticity",

author = "Christopher Land and Scott Taylor",

year = "2011",

language = "English",

isbn = "9781849800921",

pages = "35--56",

booktitle = "Branded Lives",

publisher = "Edward Elgar Publishing Ltd.",

address = "United Kingdom",

}