Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

Peter Whalen, Can Uslay, Vincent J. Pascal, Glenn Omura, Andrew Mcauley, Chickery J. Kasouf, Rosalind Jones, Claes M. Hultman, Gerald E. Hills, David J. Hansen, Audrey Gilmore, Joe Giglierano, Fabian Eggers, Jonathan Deacon

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43 Citations (Scopus)

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Business & Economics