A STRATEGIC APPROACH TO MANAGING PRODUCT RECALLS

Craig Smith, Robert Thomas, John Quelch

Research output: Contribution to journal › Article › peer-review

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@article{cf066a48027d473780a8dbcb31b0c5ba,

title = "A STRATEGIC APPROACH TO MANAGING PRODUCT RECALLS",

author = "Craig Smith and Robert Thomas and John Quelch",

year = "1996",

month = sep,

language = "English",

volume = "74",

pages = "102--112",

journal = "Harvard business review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "September-October",

}