Xishu Li

I am specialized in operations management, supply chain management, real-time optimization, pattern recognition, and software development. My research topics include capacity investment, transportation planning, supply disruption risk forecasting, new product development, technology adoption, and contracting in new forms of economy. Some examples of the research questions are: how (when) should firms invest in their production capacity for a new product under competition and uncertain consumer tastes? how to measure demand risk and consumer taste uncertainty? how should firms sign contracts with gig workers to ensure a sustainable and robust labor supply? how to assess supply disruption risk with limited data?

In all of my research, I work closely with firms, especially those in the aviation, retail, and pharmaceutical industries. Some examples of the firms which I work with are Fokker, Air France-KLM, Philips, and Amazon Web Service. With a keen eye for detail and a passion for innovation, I thrive in solving practical problems and providing impactful solutions. My focus extends beyond theoretical exploration as I actively engage in the implementation process, ensuring the seamless integration of my solutions.

Please view my work at this website: https://xishu.artificialintelligence.works/

I am an Associate Professor in Business Analytics at the Department of Management, Birmingham Business School, University of Birmingham, United Kingdom.

Ph.D. (2019) in Operations Management, from Rotterdam School of Management, Erasmus University. My dissertation is on dynamic decision making under supply chain competition.

Senior Fellow of the Higher Education Academy