Would a Brand Smell any Sweeter by a Corporate Name?

Leslie de Chernatony

Research output: Contribution to journal › Article

98 Citations (Scopus)

Original language	English
Pages (from-to)	114-132
Number of pages	19
Journal	Corporate Reputation Review
Volume	5
Issue number	2/3
DOIs	https://doi.org/10.1057/palgrave.crr.1540169
Publication status	Published - 1 Oct 2002

Access to Document

@article{d7143d552cfc46359aae83958f69309a,

title = "Would a Brand Smell any Sweeter by a Corporate Name?",

author = "{de Chernatony}, Leslie",

year = "2002",

month = oct,

day = "1",

doi = "10.1057/palgrave.crr.1540169",

language = "English",

volume = "5",

pages = "114--132",

journal = "Corporate Reputation Review",

issn = "1479-1889",

publisher = "Palgrave Macmillan",

number = "2/3",

}