| Original language | English |
|---|---|
| Publication status | Published - 1 Jan 2001 |
Working Paper: Measuring the consumer-based equity of financial services brands
Leslie de Chernatony, F Harris
Research output: Working paper/Preprint › Working paper
Leslie de Chernatony, F Harris
Research output: Working paper/Preprint › Working paper
| Original language | English |
|---|---|
| Publication status | Published - 1 Jan 2001 |