Original language | English |
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Pages (from-to) | 123-135 |
Number of pages | 13 |
Journal | Journal of Marketing Management |
Volume | 23 |
Issue number | 1-2 |
DOIs | |
Publication status | Published - 1 Jan 2007 |
Winning hearts and minds: business to business branding and the role of the salesperson
Joanne Lynch, Leslie de Chernatony
Research output: Contribution to journal › Article