Winning hearts and minds: business to business branding and the role of the salesperson

Joanne Lynch, Leslie de Chernatony

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)123-135
    Number of pages13
    JournalJournal of Marketing Management
    Volume23
    Issue number1-2
    DOIs
    Publication statusPublished - 1 Jan 2007

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