Windowing television content: lessons for digital business models
Research output: Contribution to journal › Article › peer-review
- University of the West of England
This paper investigates whether and to what extent a strategy where content is made available to consumers through different channels over time, named Windowing business models, may be appropriate for releasing television programmes. By initially exposing consumers to a controlled quantity of free content greater value can be captured at later stages as 55% of these consumers are 13-20% more likely to become paying subscribers. Results confirm that there is a market for successful distribution of television content using a Windowing strategy.
This paper might be used for an impact case with a British broadcasting multinational
|Publication status||Published - 26 Mar 2018|
- business models , windowing , digital piracy , television