Abstract
This paper investigates whether and to what extent a strategy where content is made available to consumers through different channels over time, named Windowing business models, may be appropriate for releasing television programmes. By initially exposing consumers to a controlled quantity of free content greater value can be captured at later stages as 55% of these consumers are 13-20% more likely to become paying subscribers. Results confirm that there is a market for successful distribution of television content using a Windowing strategy.
Original language | English |
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Pages (from-to) | 151-160 |
Journal | Strategic Change |
Volume | 27 |
Issue number | 2 |
DOIs | |
Publication status | Published - 26 Mar 2018 |
Bibliographical note
This paper might be used for an impact case with a British broadcasting multinationalKeywords
- business models
- windowing
- digital piracy
- television