Where Marketing Matters: Theorising its role in the Consumption Environment

Deirdre O'Loughlin, Isabelle Szmigin

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Publication status	Published - 1 Jan 2007
Event	36th European Marketing Academy Conference: Flexible Marketing in an Unpredictable World - Iceland Duration: 1 Jan 2007 → …

Conference	36th European Marketing Academy Conference: Flexible Marketing in an Unpredictable World
City	Iceland
Period	1/01/07 → …

Cite this

@conference{e34e70e904444d60894ac90a978cbb6b,

title = "Where Marketing Matters: Theorising its role in the Consumption Environment",

author = "Deirdre O'Loughlin and Isabelle Szmigin",

year = "2007",

month = jan,

day = "1",

language = "English",

note = "36th European Marketing Academy Conference: Flexible Marketing in an Unpredictable World ; Conference date: 01-01-2007",

}