Volunteering for sports mega events: A non-host region perspective

Research output: Contribution to journalArticlepeer-review

Authors

Colleges, School and Institutes

External organisations

  • La Trobe University

Abstract

Despite a plethora of studies focussing on sports mega event volunteering, little is known about volunteers who live outside of the host city. This exploratory research makes a novel contribution by focusing on a group of the London 2012 Olympic and Paralympic Games volunteers from a non-host region. Within this context, the study explores volunteers’ motives, the utility of using financial subsidies to support volunteering participation, and their attitudes towards post-event volunteering. Semi-structured interviews with twelve volunteers were conducted, accompanied by interviews with key local stakeholders. The findings suggest that Olympic-related factors and altruistic feelings were central motivations to volunteering. Some previous volunteering experiences increased confidence levels to volunteer at the Olympics. The financial scheme was perceived as an impetus further enhancing Leicestershire residents’ confidence to volunteer. Program participants also indicated positive attitudes towards future volunteering intentions.

Details

Original languageEnglish
JournalManaging Sport and Leisure
Early online date9 Oct 2018
Publication statusE-pub ahead of print - 9 Oct 2018

Keywords

  • volunteers, non-host region, community support, the Olympic Games