Vagabonds at the margins: acculturation, subalterns, and competing worth

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Vagabonds at the margins : acculturation, subalterns, and competing worth. / Sreekumar, Hari; Varman, Rohit.

In: Journal of Macromarketing, Vol. 39, No. 1, 01.03.2019, p. 37-52.

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@article{b5e8512ed3214f3fb25f83d292d137ff,
title = "Vagabonds at the margins: acculturation, subalterns, and competing worth",
abstract = "This study examines the cultural experiences of subaltern migrants from Kerala, India to the Middle East. It draws upon the French pragmatic sociology with attention to convention theory to cast in sharp relief different interpretations of worth that influence subaltern migrants or vagabonds as Zygmunt Bauman has labelled them. This study shows that vagabonds use different regimes of worth and justification to resist domination and to shape their cultural encounters with host and home cultures. It explains how existing acculturation research lacks insights about worth and regimes of justification that hinder it from fully understanding the role of domination and cultural experiences of subalterns.",
keywords = "acculturation, convention theory, globalization, justification, migrants, pragmatic sociology, subaltern, worth",
author = "Hari Sreekumar and Rohit Varman",
year = "2019",
month = mar,
day = "1",
doi = "10.1177/0276146718815939",
language = "English",
volume = "39",
pages = "37--52",
journal = "Journal of Macromarketing",
issn = "0276-1467",
publisher = "SAGE Publications",
number = "1",

}

RIS

TY - JOUR

T1 - Vagabonds at the margins

T2 - acculturation, subalterns, and competing worth

AU - Sreekumar, Hari

AU - Varman, Rohit

PY - 2019/3/1

Y1 - 2019/3/1

N2 - This study examines the cultural experiences of subaltern migrants from Kerala, India to the Middle East. It draws upon the French pragmatic sociology with attention to convention theory to cast in sharp relief different interpretations of worth that influence subaltern migrants or vagabonds as Zygmunt Bauman has labelled them. This study shows that vagabonds use different regimes of worth and justification to resist domination and to shape their cultural encounters with host and home cultures. It explains how existing acculturation research lacks insights about worth and regimes of justification that hinder it from fully understanding the role of domination and cultural experiences of subalterns.

AB - This study examines the cultural experiences of subaltern migrants from Kerala, India to the Middle East. It draws upon the French pragmatic sociology with attention to convention theory to cast in sharp relief different interpretations of worth that influence subaltern migrants or vagabonds as Zygmunt Bauman has labelled them. This study shows that vagabonds use different regimes of worth and justification to resist domination and to shape their cultural encounters with host and home cultures. It explains how existing acculturation research lacks insights about worth and regimes of justification that hinder it from fully understanding the role of domination and cultural experiences of subalterns.

KW - acculturation

KW - convention theory

KW - globalization

KW - justification

KW - migrants

KW - pragmatic sociology

KW - subaltern

KW - worth

UR - http://www.scopus.com/inward/record.url?scp=85058939934&partnerID=8YFLogxK

U2 - 10.1177/0276146718815939

DO - 10.1177/0276146718815939

M3 - Article

AN - SCOPUS:85058939934

VL - 39

SP - 37

EP - 52

JO - Journal of Macromarketing

JF - Journal of Macromarketing

SN - 0276-1467

IS - 1

ER -