Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

Nina Michaelidou, NT Siamagka, George Christodoulides

Research output: Contribution to journal › Article

437 Citations (Scopus)

Original language	English
Pages (from-to)	1153-1159
Number of pages	7
Journal	Industrial Marketing Management
Volume	40
Issue number	7
DOIs	https://doi.org/10.1016/j.indmarman.2011.09.009
Publication status	Published - 1 Oct 2011

Access to Document

@article{19e73768d5fd4a578c35e9dba3eb4f96,

title = "Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands",

author = "Nina Michaelidou and NT Siamagka and George Christodoulides",

year = "2011",

month = oct,

day = "1",

doi = "10.1016/j.indmarman.2011.09.009",

language = "English",

volume = "40",

pages = "1153--1159",

journal = "Industrial Marketing Management",

publisher = "Elsevier",

number = "7",

}

TY - JOUR

T1 - Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

AU - Michaelidou, Nina

AU - Siamagka, NT

AU - Christodoulides, George

PY - 2011/10/1

Y1 - 2011/10/1

U2 - 10.1016/j.indmarman.2011.09.009

DO - 10.1016/j.indmarman.2011.09.009

M3 - Article

VL - 40

SP - 1153

EP - 1159

JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - 7

ER -