Unpacking Creativity: The Power of Figurative Communication in Advertising

Research output: Book/ReportBook

Standard

Unpacking Creativity : The Power of Figurative Communication in Advertising. / Perez-Sobrino, Paula; Littlemore, Jeannette; Ford, Samantha.

Cambridge : Cambridge University Press, 2021. 350 p.

Research output: Book/ReportBook

Harvard

APA

Vancouver

Author

Perez-Sobrino, Paula ; Littlemore, Jeannette ; Ford, Samantha. / Unpacking Creativity : The Power of Figurative Communication in Advertising. Cambridge : Cambridge University Press, 2021. 350 p.

Bibtex

@book{b0849b9a9ac749f89c963dcbc869c2c7,
title = "Unpacking Creativity: The Power of Figurative Communication in Advertising",
author = "Paula Perez-Sobrino and Jeannette Littlemore and Samantha Ford",
year = "2021",
month = sep,
doi = "10.1017/9781108562409",
language = "English",
isbn = "9781108473538",
publisher = "Cambridge University Press",

}

RIS

TY - BOOK

T1 - Unpacking Creativity

T2 - The Power of Figurative Communication in Advertising

AU - Perez-Sobrino, Paula

AU - Littlemore, Jeannette

AU - Ford, Samantha

PY - 2021/9

Y1 - 2021/9

UR - https://www.cambridge.org/gb/academic/subjects/languages-linguistics/discourse-analysis/unpacking-creativity-power-figurative-communication-advertising?format=HB

U2 - 10.1017/9781108562409

DO - 10.1017/9781108562409

M3 - Book

SN - 9781108473538

BT - Unpacking Creativity

PB - Cambridge University Press

CY - Cambridge

ER -