Unions, social media and young workers - evidence from the UK

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@article{c6967cbc016a47a5a81114f94589c41c,
title = "Unions, social media and young workers - evidence from the UK",
abstract = "This paper explores the way in which the youth sections of three British unions use social media. We contribute to both the literature on unions and young workers, and union engagement with social media by providing the first systematic examinations of union youth sections{\textquoteright} social media usage in terms of method, scope and content. The paper examines differences in Twitter usage between the youth sections of GMB, PCS and Unite over a two-year period from 1st June 2014 - 31st May 2016. The paper considers the extent to which these union accounts fully utilise the interactive capabilities of social media, and whether the content of messages is specifically targeted towards young workers. We find similarities between the three accounts in terms of message content and focus, and that the youth sections of unions are more involved with the interactive capabilities of Web 2.0 than the existing literature suggests.",
keywords = "Trade unions, young workers, social media, union renewal, union communications, Twitter, Web 2.0",
author = "Andy Hodder and David Houghton",
year = "2019",
month = nov
day = "14",
doi = "10.1111/ntwe.12154",
language = "English",
journal = "New Technology, Work and Employment",
issn = "0268-1072",
publisher = "Wiley-Blackwell",

}

RIS

TY - JOUR

T1 - Unions, social media and young workers - evidence from the UK

AU - Hodder, Andy

AU - Houghton, David

PY - 2019/11/14

Y1 - 2019/11/14

N2 - This paper explores the way in which the youth sections of three British unions use social media. We contribute to both the literature on unions and young workers, and union engagement with social media by providing the first systematic examinations of union youth sections’ social media usage in terms of method, scope and content. The paper examines differences in Twitter usage between the youth sections of GMB, PCS and Unite over a two-year period from 1st June 2014 - 31st May 2016. The paper considers the extent to which these union accounts fully utilise the interactive capabilities of social media, and whether the content of messages is specifically targeted towards young workers. We find similarities between the three accounts in terms of message content and focus, and that the youth sections of unions are more involved with the interactive capabilities of Web 2.0 than the existing literature suggests.

AB - This paper explores the way in which the youth sections of three British unions use social media. We contribute to both the literature on unions and young workers, and union engagement with social media by providing the first systematic examinations of union youth sections’ social media usage in terms of method, scope and content. The paper examines differences in Twitter usage between the youth sections of GMB, PCS and Unite over a two-year period from 1st June 2014 - 31st May 2016. The paper considers the extent to which these union accounts fully utilise the interactive capabilities of social media, and whether the content of messages is specifically targeted towards young workers. We find similarities between the three accounts in terms of message content and focus, and that the youth sections of unions are more involved with the interactive capabilities of Web 2.0 than the existing literature suggests.

KW - Trade unions

KW - young workers

KW - social media

KW - union renewal

KW - union communications

KW - Twitter

KW - Web 2.0

UR - http://www.scopus.com/inward/record.url?scp=85075191551&partnerID=8YFLogxK

U2 - 10.1111/ntwe.12154

DO - 10.1111/ntwe.12154

M3 - Article

JO - New Technology, Work and Employment

JF - New Technology, Work and Employment

SN - 0268-1072

ER -