Transgressive drinking practices and the subversion of proscriptive alcohol policy messages

Research output: Contribution to journalArticlepeer-review

Authors

  • Chris Hackley
  • Andrew Bengry-Howell
  • Wllm Mistral
  • Rungpaka Hackley

External organisations

  • University of Bath

Abstract

This research makes a new contribution to alcohol policy practice and theory by demonstrating that transgression of officially sanctioned norms and values is a key component of the sub- and counter cultural drinking practices of some groups of young consumers. Therefore, policy messages that proscribe these drinking practices with moral force are likely to be subverted and rendered counter-productive. The qualitative analysis draws on critical geography and literary theories of the carnivalesque to delineate three categories of transgression: transgressions of space and place, transgressions of the body, and transgressions of the social order. Implications for alcohol policy are discussed.

Details

Original languageEnglish
Pages (from-to)2125-2131
Number of pages7
JournalJournal of Business Research
Volume68
Issue number10
Early online date18 Mar 2015
Publication statusPublished - 1 Oct 2015

Keywords

  • Alcohol , POLICY, Binge drinking, Young people, Counter-culture