Projects per year
Abstract
This research makes a new contribution to alcohol policy practice and theory by demonstrating that transgression of officially sanctioned norms and values is a key component of the sub- and counter cultural drinking practices of some groups of young consumers. Therefore, policy messages that proscribe these drinking practices with moral force are likely to be subverted and rendered counter-productive. The qualitative analysis draws on critical geography and literary theories of the carnivalesque to delineate three categories of transgression: transgressions of space and place, transgressions of the body, and transgressions of the social order. Implications for alcohol policy are discussed.
Original language | English |
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Pages (from-to) | 2125-2131 |
Number of pages | 7 |
Journal | Journal of Business Research |
Volume | 68 |
Issue number | 10 |
Early online date | 18 Mar 2015 |
DOIs | |
Publication status | Published - 1 Oct 2015 |
Keywords
- Alcohol
- POLICY
- Binge drinking
- Young people
- Counter-culture
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Dive into the research topics of 'Transgressive drinking practices and the subversion of proscriptive alcohol policy messages'. Together they form a unique fingerprint.Projects
- 1 Finished
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Branded Comsumption and Social Identification.
Szmigin, I.
Economic & Social Research Council
1/04/05 → 31/12/07
Project: Research Councils