The value of personal data in IoT: industry perspectives on consumer conceptions of value

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Standard

The value of personal data in IoT : industry perspectives on consumer conceptions of value. / Burgess, Lucie; Skatova, Anya; Ma, Sinong; McDonald, Rebecca; Maple, Carsten.

Living in the Internet of Things (IoT 2019). Institution of Engineering and Technology, 2019.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Harvard

Burgess, L, Skatova, A, Ma, S, McDonald, R & Maple, C 2019, The value of personal data in IoT: industry perspectives on consumer conceptions of value. in Living in the Internet of Things (IoT 2019). Institution of Engineering and Technology, Living in the Internet of Things, London, United Kingdom, 1/05/19. https://doi.org/10.1049/cp.2019.0150

APA

Burgess, L., Skatova, A., Ma, S., McDonald, R., & Maple, C. (2019). The value of personal data in IoT: industry perspectives on consumer conceptions of value. In Living in the Internet of Things (IoT 2019) Institution of Engineering and Technology. https://doi.org/10.1049/cp.2019.0150

Vancouver

Burgess L, Skatova A, Ma S, McDonald R, Maple C. The value of personal data in IoT: industry perspectives on consumer conceptions of value. In Living in the Internet of Things (IoT 2019). Institution of Engineering and Technology. 2019 https://doi.org/10.1049/cp.2019.0150

Author

Burgess, Lucie ; Skatova, Anya ; Ma, Sinong ; McDonald, Rebecca ; Maple, Carsten. / The value of personal data in IoT : industry perspectives on consumer conceptions of value. Living in the Internet of Things (IoT 2019). Institution of Engineering and Technology, 2019.

Bibtex

@inproceedings{b546e3b85c384258bf5fe83b8c19bd8a,
title = "The value of personal data in IoT: industry perspectives on consumer conceptions of value",
abstract = "Personal data is an essential component of business models using the Internet of Things (IoT). Massive volumes of personal data are being recorded and analysed about consumers, despite them having limited understanding about how it affects them. Perceptions and preferences in this space influence how consumers choose to interact with the IoT, to a large extent. Yet little is understood about how industry perceives the views of consumers regarding the use of their personal data. To address this gap, we conducted three workshops with IoT industry stakeholders exploring their perspectives of consumer conceptions of the value of personal data in IoT. From the workshops, three overarching analytical themes emerged: (1) A perception of a significant gap between industry and consumers’ understanding of what personal data is, who owns it, how it is used in IoT products and how it drives value in IoT businesses; (2) Perceived imbalances of power between industry and consumers in the control of and value extracted from personal data, with implications for inequalities between different consumer groups; and (3) A need for greater education and transparency for consumers, and for industry, about how personal data can be used. We develop a tentative five-point manifesto for the use of personal data in IoT, and conclude that a deeper understanding of consumer perspectives by industry would be positive for the ethical development of the IoT.",
keywords = "privacy, consumer protection, information assymetry, business models, data ethics, data analysis, production engineering computing, Internet of Things, ethical aspects, consumer behaviour, data privacy",
author = "Lucie Burgess and Anya Skatova and Sinong Ma and Rebecca McDonald and Carsten Maple",
year = "2019",
month = "8",
day = "23",
doi = "10.1049/cp.2019.0150",
language = "English",
isbn = "978-1-83953-089-0",
booktitle = "Living in the Internet of Things (IoT 2019)",
publisher = "Institution of Engineering and Technology",
address = "United Kingdom",

}

RIS

TY - GEN

T1 - The value of personal data in IoT

T2 - industry perspectives on consumer conceptions of value

AU - Burgess, Lucie

AU - Skatova, Anya

AU - Ma, Sinong

AU - McDonald, Rebecca

AU - Maple, Carsten

PY - 2019/8/23

Y1 - 2019/8/23

N2 - Personal data is an essential component of business models using the Internet of Things (IoT). Massive volumes of personal data are being recorded and analysed about consumers, despite them having limited understanding about how it affects them. Perceptions and preferences in this space influence how consumers choose to interact with the IoT, to a large extent. Yet little is understood about how industry perceives the views of consumers regarding the use of their personal data. To address this gap, we conducted three workshops with IoT industry stakeholders exploring their perspectives of consumer conceptions of the value of personal data in IoT. From the workshops, three overarching analytical themes emerged: (1) A perception of a significant gap between industry and consumers’ understanding of what personal data is, who owns it, how it is used in IoT products and how it drives value in IoT businesses; (2) Perceived imbalances of power between industry and consumers in the control of and value extracted from personal data, with implications for inequalities between different consumer groups; and (3) A need for greater education and transparency for consumers, and for industry, about how personal data can be used. We develop a tentative five-point manifesto for the use of personal data in IoT, and conclude that a deeper understanding of consumer perspectives by industry would be positive for the ethical development of the IoT.

AB - Personal data is an essential component of business models using the Internet of Things (IoT). Massive volumes of personal data are being recorded and analysed about consumers, despite them having limited understanding about how it affects them. Perceptions and preferences in this space influence how consumers choose to interact with the IoT, to a large extent. Yet little is understood about how industry perceives the views of consumers regarding the use of their personal data. To address this gap, we conducted three workshops with IoT industry stakeholders exploring their perspectives of consumer conceptions of the value of personal data in IoT. From the workshops, three overarching analytical themes emerged: (1) A perception of a significant gap between industry and consumers’ understanding of what personal data is, who owns it, how it is used in IoT products and how it drives value in IoT businesses; (2) Perceived imbalances of power between industry and consumers in the control of and value extracted from personal data, with implications for inequalities between different consumer groups; and (3) A need for greater education and transparency for consumers, and for industry, about how personal data can be used. We develop a tentative five-point manifesto for the use of personal data in IoT, and conclude that a deeper understanding of consumer perspectives by industry would be positive for the ethical development of the IoT.

KW - privacy

KW - consumer protection

KW - information assymetry

KW - business models

KW - data ethics

KW - data analysis

KW - production engineering computing

KW - Internet of Things

KW - ethical aspects

KW - consumer behaviour

KW - data privacy

U2 - 10.1049/cp.2019.0150

DO - 10.1049/cp.2019.0150

M3 - Conference contribution

SN - 978-1-83953-089-0

BT - Living in the Internet of Things (IoT 2019)

PB - Institution of Engineering and Technology

ER -