The Organization, its service promises and the customer's self-perceived service role

Sarah Montano; Isabelle Szmigin

The Organization, its service promises and the customer's self-perceived service role

Marketing

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Publication status	Published - 1 Jan 2003
Event	AMA ServSIG ( American Marketing Association, Services Marketing Special Interest Group) Services Research Conference 2003 - Chicago, USA Duration: 1 Jan 2003 → …

Conference

Conference	AMA ServSIG ( American Marketing Association, Services Marketing Special Interest Group) Services Research Conference 2003
City	Chicago, USA
Period	1/01/03 → …

Cite this

@conference{65a012b5e6124e34ac37f3ebe8e739e1,

title = "The Organization, its service promises and the customer's self-perceived service role",

author = "Sarah Montano and Isabelle Szmigin",

year = "2003",

month = jan,

day = "1",

language = "English",

note = "AMA ServSIG ( American Marketing Association, Services Marketing Special Interest Group) Services Research Conference 2003 ; Conference date: 01-01-2003",

}